Thursday, December 21, 2006

Tips and Tricks about Online Bargains

The internet, with the myriads of interconnected computers and sites, it’s not impossible that there is something good waiting to be discovered. Whether it be discounts, special offers, sales or coupons, it’s just right there, waiting to be discovered.

But the problem is, it’s extremely hard to look for the right bargain for the right product. There maybe a lot of discount offers out there, but is there one that is just right for you? The real deal is very hard to distinguish from promotional ads, spam and scam. Looking for these discounts is tricky but they’re pretty easy to recognize once you have spent a considerable amount of time in surfing the internet.

Watch out for scams that not only waste your time but might drain your resources as well. These scams are often contained within a very lucrative offer, but what you do not know is that you have to buy things before you can avail of that service. At the end of the transaction, you end up having more things that you don’t want than of the things that you did.

Another thing that you should look into is about the current trends that happen most especially if the product you are eyeing on is a product that updates and changes regularly. Watch out for the updates on the product your looking for. Some discounts may be out just because they want to get rid of outdated products. Keep yourself always updated about these trends, who knows, the company who made them might be making something which would fix a current bug or imperfection. You do not want to own a cheap but bugged product. Or perhaps the technology it is using is outdated or soon to be phased out because of a recent standard imposed by the government. Buying it at a cheap price won’t be a bargain if you cannot use the product in the long run.

Once the above factors are on check and taken into careful consideration, its now time to weigh all of your options regarding the product. There are many factors to consider before buying a bargained product online. One is the price said in the bargain the only price you will be paying? Are there small asterisks at the side of each price? There are many attractive promotions that usually has some catch at the end of the page, so you should better be careful and look for the usual signs.

Another option you should also check is if it is really cheaper to buy online or offline. Although the internet has given us choices and made us an inch closer to a more free market world, there are also several considerations you should watch for. Does the internet price include taxes and levies? Does it include service charges, processing charges or delivery charges? These are things that you also have to consider before trying to buy online.

Another thing to watch for is the technical or costumer support. Does the maker of the product you are trying to buy have a technical or costumer support available for your area? Who will you be able to see or contact in case you need information about the product? Will there be an available technical support for the product in case it breaks? These after purchase factors are also worth some consideration, especially when you are the type who neither has the time nor the knowledge to expertly operate and fix these things. Product guarantee is also worth the consideration, some things are way cheaper versus other competitors simply because they do not guarantee the quality of their product.

Last thing that you should watch is the competitors. The internet is home to a vast number of retailers and marketers. Whenever you try to search for them on the internet, the cheapest, best, most affordable site may not appear on top as you expect them to be, so its better if you check, recheck, and recheck again for the prices that competing retailers dish out.

Also watch for the price of similar or higher end products of the ones you are buying, who knows, you might get an even better bargain than the one you’ve been eyeing on. You should also watch out for sites that allow you to avail of coupons, special offers and discounts that slash money off certain brands and products. You can go to www.wow-coupons.com if you want to know more about offers, coupons, discounts, grocery coupons, Online Coupons and Printable Coupons.

Having said all that, what individual online customers and surfers alike should do is to be at least Careful and Vigilant. As many have said, it’s a jungle out there, a jungle that yields plenty of good things as well as plenty of hazards and dangers. It is entirely up to us to protect and shield ourselves from those dangers, so always be on your guard and have fun bargain hunting!

Wednesday, December 20, 2006

Tax Tips for New Ecommerce Entrepreneurs

New ecommerce entrepreneurs can find them confused and confounded by the tax and accounting requirements of their venture. And that’s a shame: If someone’s spotted a great new category and successfully built a web presence, heck, that someone shouldn’t find themselves bogged down with the accounting minutia. The entrepreneur should focus on increasing traffic, expanding margins, and growing cash profits.

With that in mind, I offer up the following tax and accounting tips:

Tip #1: Don’t Incorporate

A true corporation—whether a C corporation or an S corporation—saddles your business with more complicated tax accounting and a bunch of state filing requirements. You don’t want to deal with this redtape—or at least not until you’re profitable.

Instead, operate your business as a sole proprietorship. If you’re concerned about legal liability protection, note that you can setup a one-owner limited liability company, or LLC. A one owner LLC is treated as a sole proprietorship for income tax purposes.

Tip #2: Start Your Business Before Making Investments

Expenditures you make before you’re actually in business-in other words, before you’ve got a business license and before you’re selling or trying to sell your stuff—aren’t very deductible.

Specifically, you can probably deduct the first $5,000 of these expenses. But any amounts in excess of the $5,000 must be amortized over the next fifteen years.

What this means is that you want to start your business before you start spending money on advertising, training, web development, accountants and lawyers and so on.

Tip #3: Automate Your Bookkeeping & Accounting

By law—and some people don’t know this—you’re required to maintain an accounting system that lets you clearly measure your income. As a practical matter, this means you need to use a product like Quicken or QuickBooks.

But you ought to go one better than simply using desktop accounting software. Make sure that you’re taking advantage of online banking and bill payment features which integrate your accounting system with your banking. As much as is possible, for example, you want to be able to move money from PayPal to your bank to QuickBooks simply by typing a few keys or clicking your mouse a few times.

Tip #4: Hire a Payroll Service Before Hiring Employees

Many successful ecommerce business owners can run their operations without employees. And if that’s true for you, hey, congratulations. If and when you do need employees, however, don’t try to handle the payroll yourself. Oursource the payroll to one of the large payroll service bureaus like ADP, Payroll, or QuickBooks.

These services are expensive. Figure $1000 to $2000 per year. But the services let you avoid the bookkeeping nightmare called payroll and prevent you from getting into payroll tax trouble.

Tip #5: Consider S Corporation Status After You’re Profitable

I’ve written and talked much about how S corporations save taxpayers money and how the right way to set up an S corporation is first create a limited liability company and then ask the IRS to treat the LLC as an S corporation for tax purposes.

Let me review the basics here again, however. Suppose that you’re making $90,000 a year off your web site. If you just treat your business as a sole proprietorship—or an LLC treated as a sole proprietorship—you might pay $12,000 in income taxes on the $90,000 and then another 15.3% self-employment tax, or roughly $13,500 on the $90,000.

If you set up an LLC and have the LLC treated as an S corporation, you’ll still pay the same $12,000 in income taxes. But you’ll only pay the 15.3% self-employment tax on that portion of the profit that you categorize as wages. If you categorize, say, $50,000 of the profits as wages, you’ll pay $7,500 in self-employment taxes. (The other $40,000 in remaining profits, by the way, gets paid out as a dividend-like “distribution

Tips and Tricks about Online Bargains

The internet, with the myriads of interconnected computers and sites, it’s not impossible that there is something good waiting to be discovered. Whether it be discounts, special offers, sales or coupons, it’s just right there, waiting to be discovered.

But the problem is, it’s extremely hard to look for the right bargain for the right product. There maybe a lot of discount offers out there, but is there one that is just right for you? The real deal is very hard to distinguish from promotional ads, spam and scam. Looking for these discounts is tricky but they’re pretty easy to recognize once you have spent a considerable amount of time in surfing the internet.

Watch out for scams that not only waste your time but might drain your resources as well. These scams are often contained within a very lucrative offer, but what you do not know is that you have to buy things before you can avail of that service. At the end of the transaction, you end up having more things that you don’t want than of the things that you did.

Another thing that you should look into is about the current trends that happen most especially if the product you are eyeing on is a product that updates and changes regularly. Watch out for the updates on the product your looking for. Some discounts may be out just because they want to get rid of outdated products. Keep yourself always updated about these trends, who knows, the company who made them might be making something which would fix a current bug or imperfection. You do not want to own a cheap but bugged product. Or perhaps the technology it is using is outdated or soon to be phased out because of a recent standard imposed by the government. Buying it at a cheap price won’t be a bargain if you cannot use the product in the long run.

Once the above factors are on check and taken into careful consideration, its now time to weigh all of your options regarding the product. There are many factors to consider before buying a bargained product online. One is the price said in the bargain the only price you will be paying? Are there small asterisks at the side of each price? There are many attractive promotions that usually has some catch at the end of the page, so you should better be careful and look for the usual signs.

Another option you should also check is if it is really cheaper to buy online or offline. Although the internet has given us choices and made us an inch closer to a more free market world, there are also several considerations you should watch for. Does the internet price include taxes and levies? Does it include service charges, processing charges or delivery charges? These are things that you also have to consider before trying to buy online.

Another thing to watch for is the technical or costumer support. Does the maker of the product you are trying to buy have a technical or costumer support available for your area? Who will you be able to see or contact in case you need information about the product? Will there be an available technical support for the product in case it breaks? These after purchase factors are also worth some consideration, especially when you are the type who neither has the time nor the knowledge to expertly operate and fix these things. Product guarantee is also worth the consideration, some things are way cheaper versus other competitors simply because they do not guarantee the quality of their product.

Last thing that you should watch is the competitors. The internet is home to a vast number of retailers and marketers. Whenever you try to search for them on the internet, the cheapest, best, most affordable site may not appear on top as you expect them to be, so its better if you check, recheck, and recheck again for the prices that competing retailers dish out.

Also watch for the price of similar or higher end products of the ones you are buying, who knows, you might get an even better bargain than the one you’ve been eyeing on. You should also watch out for sites that allow you to avail of coupons, special offers and discounts that slash money off certain brands and products. You can go to www.wow-coupons.com if you want to know more about offers, coupons, discounts, grocery coupons, Online Coupons and Printable Coupons.

Having said all that, what individual online customers and surfers alike should do is to be at least Careful and Vigilant. As many have said, it’s a jungle out there, a jungle that yields plenty of good things as well as plenty of hazards and dangers. It is entirely up to us to protect and shield ourselves from those dangers, so always be on your guard and have fun bargain hunting!

Tuesday, December 19, 2006

Tips and Tricks about Online Bargains

The internet, with the myriads of interconnected computers and sites, it’s not impossible that there is something good waiting to be discovered. Whether it be discounts, special offers, sales or coupons, it’s just right there, waiting to be discovered.

But the problem is, it’s extremely hard to look for the right bargain for the right product. There maybe a lot of discount offers out there, but is there one that is just right for you? The real deal is very hard to distinguish from promotional ads, spam and scam. Looking for these discounts is tricky but they’re pretty easy to recognize once you have spent a considerable amount of time in surfing the internet.

Watch out for scams that not only waste your time but might drain your resources as well. These scams are often contained within a very lucrative offer, but what you do not know is that you have to buy things before you can avail of that service. At the end of the transaction, you end up having more things that you don’t want than of the things that you did.

Another thing that you should look into is about the current trends that happen most especially if the product you are eyeing on is a product that updates and changes regularly. Watch out for the updates on the product your looking for. Some discounts may be out just because they want to get rid of outdated products. Keep yourself always updated about these trends, who knows, the company who made them might be making something which would fix a current bug or imperfection. You do not want to own a cheap but bugged product. Or perhaps the technology it is using is outdated or soon to be phased out because of a recent standard imposed by the government. Buying it at a cheap price won’t be a bargain if you cannot use the product in the long run.

Once the above factors are on check and taken into careful consideration, its now time to weigh all of your options regarding the product. There are many factors to consider before buying a bargained product online. One is the price said in the bargain the only price you will be paying? Are there small asterisks at the side of each price? There are many attractive promotions that usually has some catch at the end of the page, so you should better be careful and look for the usual signs.

Another option you should also check is if it is really cheaper to buy online or offline. Although the internet has given us choices and made us an inch closer to a more free market world, there are also several considerations you should watch for. Does the internet price include taxes and levies? Does it include service charges, processing charges or delivery charges? These are things that you also have to consider before trying to buy online.

Another thing to watch for is the technical or costumer support. Does the maker of the product you are trying to buy have a technical or costumer support available for your area? Who will you be able to see or contact in case you need information about the product? Will there be an available technical support for the product in case it breaks? These after purchase factors are also worth some consideration, especially when you are the type who neither has the time nor the knowledge to expertly operate and fix these things. Product guarantee is also worth the consideration, some things are way cheaper versus other competitors simply because they do not guarantee the quality of their product.

Last thing that you should watch is the competitors. The internet is home to a vast number of retailers and marketers. Whenever you try to search for them on the internet, the cheapest, best, most affordable site may not appear on top as you expect them to be, so its better if you check, recheck, and recheck again for the prices that competing retailers dish out.

Also watch for the price of similar or higher end products of the ones you are buying, who knows, you might get an even better bargain than the one you’ve been eyeing on. You should also watch out for sites that allow you to avail of coupons, special offers and discounts that slash money off certain brands and products. You can go to www.wow-coupons.com if you want to know more about offers, coupons, discounts, grocery coupons, Online Coupons and Printable Coupons.

Having said all that, what individual online customers and surfers alike should do is to be at least Careful and Vigilant. As many have said, it’s a jungle out there, a jungle that yields plenty of good things as well as plenty of hazards and dangers. It is entirely up to us to protect and shield ourselves from those dangers, so always be on your guard and have fun bargain hunting!

3 Top Tips on Making Profit Through Your Website

To avoid missing out on substantial new business through your website, make sure it's:

1. Easily found & accessible
If your target market doesn’t know about your site’s existence, or simply can't find it, what’s the point in investing in it in the first place? It’s vital you have a programme of web promotion and search engine marketing. Take measures also to ensure that your website is cross-browser compatible and that it meets statutory requirements for accessibility.

2. User-friendly & visually appealing
People’s attention spans are short. Even if your website is easy to find, if it’s even slightly frustrating to use, your users will abandon your site and take their business elsewhere. You can however prevent most abandonment through usability testing and making the resulting improvements to your site. In order to pull in new business, it’s also important to evaluate your web users’ ‘browsing statistics’ on an on-going basis to make sure that you’re delivering exactly what your users expect.

3. Useful, engaging & up-to-date
Content must meet your visitors’ expectations by being genuinely captivating and useful. What seems interesting to you is not necessarily what your customers want to hear. Invest in professional search engine optimised copy and plan your site’s content with direct input from your target market. Monitoring your website statistics will enable you to gauge which pages are pulling in traffic, and a programme of ongoing web maintenance will ensure that (i) your content is fresh enough to encourage visitors back again and again, and (ii) a good search engine ranking is maintained.

David Crowther is the director of NerveCentral, whose mission is simple: to maximise its clients business and profit through the web. We have provided web solutions for many organisations and small companies, including well-known corporates such as Thomson Travel Group, Q8, Edding, GlaxoSmithKline, Galderma,

Monday, December 18, 2006

Options of E-commerce Order Fulfillment

With the Internet boom, e-commerce is a top-notch activity requiring more often a fulfillment service. If you take online orders, an order fulfillment service can help you enormously, saving you from the tedious packing and shipping process that is probably not your core competency, as you probably have not had the experience of a fulfillment company you can partner with.

By means of drop shipping, a form of blind shipping of merchandise from the manufacturer to the end-user, fulfillment companies are the helpful hand saving your time. Otherwise, you would have to forward to the end-user the merchandise and the lack of experience on this process may increase your costs and cause delay.

Because time can make the difference between a successful e-commerce business and another closing sooner than you expected time, the choice of your fulfillment company is an important decision that you must analyze. Starting with the advantage of having your inventory stored off-site, order fulfillment enables the small e-commerce owner to store a larger quantity and variety of inventory.

The fulfillment service will be in charge to receive and organize your inventory in its land-based storage service, while you will be able to log in through the fulfillment company's web-based interface to check your current inventory and the drop shipping history of each item. Many online e-commerce sites and small retailers use drop shipment to close their deals, as an example, eBay sellers.

Order fulfillment can be tracked online and even automated, accepting shipping requests via your web-based application, emailing the invoices generated directly to the fulfillment company's storage center, from where the shipping request is received, and the items ordered are automatically packaged and shipped to the customer, in fact, a drop shipping process.

Outsourcing your order fulfillment is convenient, even if you are just an individual running a small e-commerce website. A fulfillment company for small commerce sites, independent vendors and individuals willing to start an e-commerce activity, will be pleased to reply to all your enquires related to order fulfillment and drop shipping, as well as its overall fulfillment service.

A few factors to consider when selecting a drop shipping and fulfillment company is the location of the fulfillment service, size of the storage facilities, shipping options provided, turn-around time, order fulfillment, communication between the company, the distributor and customer service, error rate managed by the company as well as the gross costs of the service.

More than storage, shipping costs are the highest item within e-commerce order fulfillment, so make sure to find a fulfillment company offering you a savings in delivery, and depending on your e-commerce approach, verify if the company provides domestic and international shipping, returns processing, secure payment gateway, electronic support, online ordering, reporting and tracking, as well as a customer service call center.

9 Tips to Make Your Product Photos Sizzle

If you are selling products online, be it your own online store or in an auction site, good photos are a must!

Here are 9 tips if you want to ensure your product photos stand out!

1. Snap a shot of a portion of the product. It could be half or three-quarter of the product. You don't need to show the whole product. Use a thumbnail of the partial product to attract customers to click for a larger photo.

2. Angle the product. Must all photos be shot from the front and flat straight? No. Angle your camera so it shoots... well... from an angle.

3. If your product is combined from a number of parts, have a separate photo showing the separate bobs and bits. This allows the customer know how it all fits together and what they'll be getting when they buy it. And describe the parts.

4. If the product you sell is tiny or elaborate, show off the incredible detailing of this tiny product. Shoot close-ups of the product and get more of the intricate details.

5. Show how it is used. If the product is best shown being used, shoot the photo with a model using the product especially if it is new or complicated. For instance, having one or two darling children fiddling/using/wearing your products (if they're meant for children) always helps.

6. If you are selling clothes, get someone to model them. If your model is shy, tell him or her to turn their face sideways. Or better, just focus the camera on their bodies. Many people love to see how clothes drape and fit the actual body!

7. If you have the same product in different colours, why not arrange them in a circle and shoot? It's always attractive and at the same time, shows your customers the range of colours available.

8. If you are selling photo frames, why not insert a photo into the frame to make it look lively? Inanimate objects always look better when they're shown used.

9. If you're completely lost for ideas, pick up great catalogues and brochures (my favourites are those by IKEA). Study how products are featured and how they are arranged.

Sunday, December 17, 2006

Online Credit Card Merchant Accounts

A recent survey indicates that when you accept credit cards online, you can expect your sales to increase by an astounding 50 to 400%. If experts are to be believed, in this fast-paced world you simply can't compete if you don't accept credit cards. For the online web entrepreneur, the most important factor in credit card processing is how many products you think you can realistically sell in a month.

Business firms are often forced to extend credit to increase sales. In some businesses, the entire sale takes place on credit, cash sales being negligible. In certain other businesses, hire purchase and installment payments are the normal practices. Even in those cases where the sales to consumers are on a cash basis, credit is extended to the distribution channels. It is essential for any business firm to evolve a clear policy on credit and exercise proper control of it.

The firm must ensure that customers and channels do not exploit the credit policy of the firm. Credit transactions should not turn into bad debts. Credit has two cost dimensions: the interest on the money involved in the credit transaction, and the risk of bad debts. Bad debts must be seen and understood as an important part of the cost of credit. They erode the profits of the firm.

All credit transactions have the potential of becoming a bad debt. And even if they are sound, credit transactions always have another serious implication-- of affecting the liquidity of the firm. An analysis of outstandings and overdues will highlight the corrective action to be taken. Some firms offer cash rebates to customers in lieu of credit, with a view to reducing credit transactions and accelerating recoveries. Proper credit rating of the client is the fundamental step in credit control. Credit rating ensures that the credit worthiness of the client is assessed objectively before the firm proceeds with the risk of extending credit facility to him.

How the Internet Changes the Competitive Battleground

HUB AND SPOKES AS A NEW BUSINESS STRUCTURE

Natural market forces that lead to consolidation and the law of twos happen even faster on the Internet. The "best" products are anointed, information is rapidly distributed, and customers (who face no geographic limits) seek out these "hot" places. Moreover, as brands become familiar, consumers increasingly seek them out because they have credibility.

Unique to the Web is something which may be called a "hub-and-spoke strategy" . This also facilitates the law of twos: A hub-and-spoke strategy is the increasingly common arrangement where a major retailer establishes relationships with other Web sites, promising them a percentage of any sales (generally 5 to 15 percent) that result from any traffic sent to the retailer by these "affiliates." It's not uncommon for a major affiliate program to have over 10,000 participating members, all of whom refer traffic to the central site. What's even more interesting is the extent to which this type of business model is proliferating: Refer-it is a site that lists credible affiliate programs for prospective members. As we go to press, it is approaching 500 distinct plans.

The Internet is already taking its place as a central tool in everyday business life. Each aspect of commerce is changing in light of the new capabilities available. The coming changes are so powerful that it is both terrifying and exciting. The first phase of Internet business has principally focused on the creation of new types of businesses: The next phase will involve the impact of these developments on brick-and-mortar businesses and on the economy as a whole.

The new capabilities that the Internet makes available for business-to-business commerce and for business-to-consumer sales will transform many industries from top to bottom. Winning companies will understand that in the emerging era success now requires new rules for action and the mastery by the organization of different types of skills.

Questions may arise on what the future will look like: "Will my business be helped or hurt?" "What should I do to survive?" Until recently, the pace of change has been so great that attempts at answering these questions were often unsatisfying.

Elements that will play a central role in how the Internet economy evolves. These elements have the potential to greatly harm our economy or to power us into prosperity for the twenty-first century. The best way to discuss these ideas is to provide two contrasting visions of the future: The Potential Downside of Internet Growth More than any other aspect of the Internet, shopping "bots," software that searches the entire Internet for products and services based on predefined criteria (price being the most popular), have the capacity to offer great benefit to consumers while potentially bringing great harm to businesses. Today the major Internet portals, include Google , Yahoo and MSN , all have shopping initiatives with participating retailers that are, at least in part, powered by bots (also called "intelligent software shopping agents"/ will reveal that there are already over many easy-to-use bots that are available for businesses and consumers. Each bot typically has a specialized function, ranging from financial bots that perform stock-related functions to news-gathering bots to auction-related bots.

Saturday, December 16, 2006

Common Forms Of Online Payments

Paypal has quickly and easily become one of the most common used forms of online payments on the internet today. Paypal is a website that allow consumers, businesses, and sellers to unite and make it an easier method of payment for a variety of services, products, and memberships. Paypal has over 100 million accounts with their service and there must be a reason why.

Paypal makes everything just a little easier when it comes to selling your products or services online. For example, many online gaming portals such as POGO or Spogg have opted to include paypal as a form of payment for their gaming communities. This saves a lot of time and hassle for a variety of people. One specific advantage to Paypal is the fact that your customers will not have to enter their credit card numbers over and over again along with all of their information. Paypal conveniently and safely stores all this information, which means your customers will only have to choose the Paypal option, log in and approve the amount you are charging.

Other advantages for sellers is the fact they have free tools for use with eBay, accepting credit cards, merchant solutions and gateways, simplified shipping and tracking, sellers protection, and low and affordable fees. For your customers, Paypal allows them to send money from 55 countries throughout the world in many different types of currencies. Speaking of currencies Paypal allows those purchasing items from the another country to convert their currency into that of the sellers, making things much easier on both ends.

Paypal offers four different solutions for merchants using their services. These solutions include:

• Standard Payments
• Pro Payments (Available in the USA only)
• Email Payments
• Addition payments

Standard Payments

The standard payment option allows you to accept payments from your website with Paypal, even if your customers do not have an account. With this option there is no approval needed, shopping cart is not required, no commitment, no fees regarding startup, cancellation, or monthly. Additionally, you also have the option of accepting credit cards over the phone, fax, or in person for an additionally monthly fee.

Payments Pro

This option is an all-in-one feature, which allows you, for a low cost to get the features that merchant accounts and gateways offer, your customers have the ability to pay for items purchased from you right on your website, and your customers have the ability to pay you by way of fax, mail, in person, or telephone. Paypal offers a shopping cart that you can use with their services for free.

Be Your Own Guide When Deciding on What to Sell Online

What I always tell people is, "Use yourself as the measure." If you won't buy it, why do you think others will? OK, so you might catch a few intellectually-challenged people but the adage is true that you can skin a sheep once but you can shear it many times. So ideally, you should choose a business model that will last.

Have you ever paid for a date or friendship? Will you buy used clothing even offline? Oh, but it worked in the States! Well, in the States, there are over 203 million people online so it is especially true for them that there is a buyer for everything. You, however, would need a lot of time, patience and deep pockets to be internationally promoting and funding an e-commerce site while waiting to find a buyer for something that you wouldn't buy yourself. Of course, if your target market is the States, then pack your wallets and go brave.

If you would buy it yourself, ask a couple of other people who are likely to be part of your target market and find out if they would buy it online or better still if they're buying it offline now. If your answers are for the most part positive, you might be on to something. If not, maybe you can start small with a simple website that just takes orders online but processes payment offline. That way, you wouldn'be be out of beer money too early.

Friday, December 15, 2006

The Perfect Niche Marketplace

In a previous article I wrote about a guy selling swords online. Who wants to buy a sword? Would it be safe to say not most people? However there is a small market for it. Now when I say small, I mean as a percentage of the world Internet population, that could be a couple hundred thousand, which isn't bad for a small business. The Internet has become the perfect place for 'narrowcasting' - the new opposite of broadcasting.

So if it is indeed true that there is a buyer for everything, there is no better place to set up your niche store than on the Internet. It's international, open 24 hours a day and is effectively reaching the highly coveted niche markets. The Internet has the power to convert your backyard organic mushroom farm into a million-dollar business.

I am told that there are people out there to buy even dried coconut husks. They may not be anywhere near you but the Internet allows you to reach people around the globe.

Just look at the kinds of things mankind has been trained to buy that we never thought of buying before: water, coals, manure. All of a sudden the air you breathe isn't clean enough. Air purifiers are successfully marketed on and offline.

So think about what you want to sell and how you're going to market it to the world because that's where your customers are going to be from.

Aleem Khan, a senior partner at Breaking News, is one of the few people in the world with a four letter domain name bn.gs. He is an accredited Agent of the International Internet Authority who speaks Spanish, French and English.

What You Should Know About Shopping Online

If 299,999 planes land safely that's not news. It takes just one to crash and that becomes news around the world and flying is seen as unsafe. Over 100 countries are at peace but the few that are fighting wars make the news. Understandably, a newscaster is not likely to think it's a lead story to say, "Well, everything went well today. People went to work, returned home, showered, ate and slept. They are expected to get up next morning and do the same thing." Media has become entertainment. We need to give the people information to excite them or at least to pull at their heartstrings.

The same happens with the Internet. As I watched the news last night, I saw a story about some attempt to defraud clients of a bank online. So some quack decided to "try a thing." He/she of course got international media attention. The $8 billion that was spent safely on the Internet over the Christmas holidays, however, didn't get the same kind of attention. So there is a news bias and we need to be aware of it.

It's important to be alert but there's no need to panic. The Internet is probably one of the safest places to do business because there is usually very little, if any, human intervention. A credit card is charged, a secure server sends the money to a bank account and the seller in most cases never even sees the number. You can tempt a man but you can't tempt a computer. It would just do what it is programmed to do. This, of course, means that computers can be programmed to do fraud. This is why it's important to be on the look out and make sure you're not the one out of 300,000.

Here are the basics to keep in mind when shopping online:

# Look for the "https:" which is also known as the Security Certificate (SSL).
# Search for reviews on the company. Do your homework.
# If there's a phone number on the website, call to check if there are real people at the other end.
# Don't buy from any merchant who tries to hide his/her identity.
# Keep a print record of your transaction.
# Report any fraudulent activity to the relevant authorities of the country from which you bought right away.
# Beware of businesses from countries with weak fraud laws. Again, research will pay off.

The International Internet Authority has a list of countries whose businesses will not get 'High Assurance SSL Certificates.' Personally I find the list looks more political than anything else. So I wouldn't use it as a guide to tell me where to buy from or not. What I would use the list for is to check the honesty of the merchants. If the website says it has a 'High Assurance SSL' then I would know for sure that it is being less than honest.

However, in today's world with 'skyboxes' and Internet telephony, it is easy to fake an address and pretend to be from the U.S.A. for example. In fact the few people I know who have been "burnt" online were defrauded by apparent US-based merchants. Just so you're aware, I'll actually tell you about the one I remember: Brooke Distributors out of Miami. Again, just for your knowledge, here's the list of countries from the IIA: Afghanistan, Cuba, Iran, Libya, North Korea, Rwanda, Sudan, and Syria.

Hey, if in doubt about a company from whatever country, just don't buy.

Some people have also opted to get a special low-limit credit card solely for Internet transactions. That's smart too. What I know will be a big hit here is when we get an authorise-per-transaction system. So there's another Internet Opportunity for you. Talk to your bank and suggest the creation of a credit card that can only be used on an authorise-per-transaction basis. The cardholder would be able to log into his/her account on the Internet and specify, for example, "I am going to buy from X website and I authorise X amount." So if anything goes wrong, you don't lose much, but remember the news bias. Out of the 1 million transactions that go well, you'll only hear about the one that didn't.

In this regard, as website owners, it is important that you see things from the other side of the fence as well. What has made you buy online in the past is very much the same that will make others buy from you. In another issue of Internet Opportunities, we'll go further into details about online shopping for the benefit of merchants

Amazon.com - You've Got To Be Kidding

I have been in contact with Amazon.com over the past couple of weeks discussing an issue that I want to share with you. The issue is the "Reader's Review" section on each author's page with Amazon.com.

I contacted Amazon.com asking them why they do not have a better moderation system in place for the Reader Review section of each author's page. What this often turns into is a forum, not a review of the author's book, for a member of the public to vent all manner of things. When John Gibson of Foxnews announced the pending release of his new book on Christmas, before the book was even available for sale on Amazon--it was just listed--Gibson's book had hundreds of "Reader's Reviews". Do not miss the point, it wasn't even available for sale and there were reader's reviews.

Other authors have this happen too. If someone does not like what the author represents, or his or her views, or whatever, the reader review becomes the forum for this person's rage. Why is this? Does Amazon.com really have no choice in this matter?

I also publish with LuLu Press. They allow authors to disable all or accept all reader's reviews. If the author enables reader's reviews, then the book, through some sort of computer programming magic, has to have been purchased through LuLu Press for a reader to post a comment. In other words, if LuLu Press can do this so can Amazon.com! They can figure out how to program their system so that if someone wants to leave a review of the book in question, then he would have to have purchased the book on Amazon.com.

If you didn't buy the book on Amazon, then you do not get to post a reader's review on Amazon's pages!

I have told this to Amazon in two emails but I get what seems to be a combination of a form letter with a few "live" comments. But, they seem not to comprehend what it is I am saying. They are unyielding!

A good example of this is what I found on our book's site today(THE PLAIN TRUTH ABOUT LIVING IN MEXICO). You can see this in the Reader's Review section of our book's site on Amazon. Just go to Amazon.com, type in The PLain Truth about Living in Mexico, scroll down a bit, and you will see it:

Plagerised, May 2, 2006 Reviewer:Common Sense "CS"

This person reacted to something I posted on the "Customer's Discussion" forum at the bottom of each author's page concerning the Harvard author, Kaavya Viswanathan. I took issue with so-called readers who posted their gripes and complaints in the Reader's Review. The majority of the so-called readers indicated that they had not even read this girl's book. As in the case with the book by Foxnews' John Gibson, they were using the reader review section as a discussion forum when they hadn't read the book.

The reader's review section is for someone who has read the book in question and wants to comment on the book. It is not a discussion forum. Amazon knows this. Amazon also knows, because I have told them so, that the technology exists that would enable only those who bought the book on Amazon to be able to post a review on the author's pages on Amazon. This is a no-brainer!

Thursday, December 14, 2006

Earn an Income from a Worldwide Market Using Your PC

Do you find there are not enough hours in a day to earn the sort of income you think you deserve? Have you reached an income ceiling and feel there is little chance of developing further in your current job? You may be good at what you do but there is still too much month at the end of the money. Think about it!

When a colleague of mine mentioned she was going to set up an internet business I was intrigued but wasn’t tempted myself. I didn’t have the expertise and wouldn’t know the first thing about creating and setting up a website let alone the business side of it. However, when after a few months she started to earn some serious money my attitude changed.

After doing a bit of investigation I purchased a product that would do most of the technical stuff for me and set about deciding how I could earn an income from my PC. It really wasn’t quite so difficult as I had imagined it to be. This is not to say it doesn’t involve a lot of work. It does! But for me it quickly become almost like a hobby and doesn’t feel like work at all. If you want to get rich quick this isn’t the way to do it – but let’s face it, that isn’t how things work.

Yet, if you want to build your passive income then this is the way. You will have to buy a few products to set you up but if you do your research properly this will be money well spent – it should pay back many, many times over.

Now you may ask - what expertise do I have that could earn an income? This is the big question and a pretty important one to! Sit down with a pencil and paper and write down all the options you have, these could be

Your expertise in your current job. You may be a fitness coach who has a skill of bringing out the best in your clients, you could create an ebook with your own specialized routines and motivational tips. You could be responsible for the computers at your workplace and have picked up some useful ways to optimise PCs, which software is best for certain tasks or where to get a good deal. We spend many hours a week working and can learn some very useful information that others would be prepared to pay for.

Your hobby Everyone has a hobby so why not take it further. Earning an income from your hobby is a great idea. Imagine if you could earn enough to live on! Do you enjoy messing about with motorbikes? Building model aeroplanes? Keeping pet rabbits? You get the idea. People want to know things about this sort of thing. Where do most people go for information these days – the internet! When my son wanted to make a paper mache Roman helmet I didn’t have a clue. I typed it in on Google and guess what? Sites that will tell you just exactly how to do it!

All you need to do is to recommend places to buy a rabbit, specialist motorcycle parts or the best models (so long as the provider has an affiliate scheme) and you could be earning commission from your knowledge gained from your hobby.

A special area of interest Perhaps like me you are fascinated by military history and visit battlefields or go on tours. Why not write about a particular period of history, the battles and the soldiers. You could recommend books, model soldiers and the best tour companies to use and again earn a commission. A popular topic for an ecommerce website is travel. Do you have a favourite holiday destination you visit on a regular basis? Do you know of great places to visit that a casual visitor would miss? Travel reviews written by ‘real’ people who have been there are very popular. Potential visitors want to know the real story behind the glossy brochures. You can tell it how it is, recommend the places to visit and the places to avoid. You set up a program with the hotels, villas and resorts and earn a commission!

An unusual/ interesting past time Okay this could be included under hobby but it gives me another subheading. Are you a member of an historic society who dresses up and re-enacts the lives of our ancestors? What a wealth of information and interesting stories you would have to share. Do you work in a wildlife sanctuary as a volunteer? Restore vintage cars? A part-time DJ or children’s party clown? Your knowledge and experience could be of interest to other people. This makes you the expert and they will listen to what you have to say AND your recommendations with commission involved of course. There are plenty of opportunities to exploit your knowledge and experience to make money. Choose a topic you have a passion for and it won’t seem like work at all!

SSL Certificates - Secure Server Certificates

Before getting your own SSL certificate, you will need to do some reading on what your chosen Certificate Authority requires for a secure certificate, and you'll also need to come up with some documentation. There are several steps to buying a secure server certificate, once you have decided on a vendor.

This is an overview, not written in stone. Each CA is different, so make sure you read their documentation and what they require. Here is an idea of what they want:

All documentation that is requested must match *exactly*. Secure certificate authorities will verify that your organization actually exists, so they know they are issuing to the correct company. You will need to prove that the Organization Name and the Domain name are in fact yours to use.

Steps you'll be taking:

* Gather required documentation
* Have your host generate a CSR
* Complete certificate authority online application
* Certificate authority will process your request
* Pickup and install your SSL certificate (usually an URL is emailed to you to download the secure server certificate)
* Depending on the vendor, it can take a few hours to a few days.
* Send secure certificate to host for installation. (Send in plain text)

Once your web hosting provider receives this information; they will generate the CSR and send it back to you in plain text. You then send it on to Verisign or Thawte, or whoever you have chosen as your secure certificate authority. They will then generate a SSL certificate for you which you will send back to your host for installation. Your web host may charge a fee for installation in addition to what your SSL certificate vendor charges.

Something to think about:

If you've decided to purchase your own SSL certificate, you will need to decide how you want your URL to be called. If you, as a rule, call your domain name in your coding as then make sure you indicate this to your host when you request a CSR from them. If you don't, and you get the certificate for yourdomainname.com (without the www), this will cause browser errors, making the certificate seem insecure, and you will need to change your coding.

Always use yourself or your company as technical contact.

How to tell if a site is secure?

After you've browsed to a site securely; using https:// in the URL, look on the lower right hand side of your browser. You should see a closed lock. This will tell you the site is secure.

Wednesday, December 13, 2006

Online Shopping - It's A Small World

With all the online shopping sites today, it's amazing that you can stumble across someone in your own home town running an online business, and who would have ever guessed.

So no matter how big you think the online world is, and it really is big, it's still a small world. One of our friends was shopping online and wanted to ask the merchant a question so she called. When the girl that answered the phone asked for our friend's phone number she realized it was from her own hometown.

Even though it is a small world, there is a growing fascination and even compulsion to buy online. And why not? You can access more sites and products in such a small amount of time and never crank the car, let alone having to fight traffic.

It's nothing new but it is very much here to stay. So if you are thinking about entering the online world and starting your own business, the most important thing you can do is to do your homework. Research first and save yourself lots of time and money.

Where do you start? Online of course. The main thing you need to do is act. You can think, look, study and talk all you want, but until you act it will never happen.

How to Avoid Negative Feedback on eBay

If you are a regular eBay user then I am sure you will have seen someone with a negative feedback comment in their profile. Negative feedback is usually posted when a buyer and seller have a difference in opinion about a certain product, or one of the parties fails to fulfil their part of the transaction.

If you are a seller on eBay, your feedback profile is the most important part of your business. One negative comment from an unscrupulous buyer could damage your reputation and more importantly damage your sales and profits! As a seller on eBay you want to avoid getting negative feedback comments at all costs, let me show you how to do this.

To begin with ALWAYS make sure you are polite to your customers, I shouldn't need to write this because all good sellers know that it is vital to be polite with your buyers. If you are polite with them in all correspondence then you should be able to work out any problems that you are having. No matter how rude the buyer is when corresponding with you, always keep a cool head and reply to them with a courteous email. If the buyer is a reasonable person then you will be able to resolve your differences without risking a negative feedback.

What if that doesn't work I hear you cry! Well don't worry, even if the buyer leaves you a negative comment after your polite emails there is still a way to get the feedback withdrawn. I'm sure you will have heard of the term "Mutual Feedback Withdrawal". This is where both parties (the buyer and seller) agree that the feedback comment is no longer justified and decide to remove the comments. You can apply for a negative feedback withdrawal via an on-line form on the eBay website, once you have submitted the form the other party must accept the request within 30 days, if they accept the request then your feedback will be removed, it will still be displayed to the public but the negative score will have been removed from your profile.

Before requesting a mutual feedback withdrawal you should contact the other party again via email and tell them (politely of course!) that you would like the matter to be resolved. Discuss the problem with them and try to find some level ground, do your best to solve the problem for them, you could even offer them a full refund or ask them to return the item to you if they are not happy with it. Once you have resolved the dispute ask them if they would be willing to withdraw the negative feedback, when they reply simply fill out the on-line form on eBay and as long as they accept the request your feedback will be removed.

If your trading partner rejects your polite emails and your mutual withdrawal request then unfortunately you are stuck with the feedback. However there is still time for some damage limitation! You can respond to all feedback comments that you have left and received via the eBay feedback forum. You can find this part of eBay by going to your feedback profile, then look at the top of the page and you will see some links that say - Home > Community > Feedback Forum > Member Profile. Click on the link that says "Feedback Forum", you will then see links to the pages you are looking for. Click on the link that says "Reply to feedback received" and you will be able to reply to your negative feedback comment. You should then leave a brief (polite!) reply stating the problem you had with the other party. Although replying to your comment wont remove it, it will show other potential buyers that you tried to resolve the situation and that you do care about your customers and your feedback profile.

Guidelines to Effective Marketing Testing

Several fifth wheel trailers and RV's have laundry rooms. It isn't involved but these come equipped with hook-ups for stackable washer and dryers or with the appliances already installed. This is an important feature for winter use.

Many destinations still allow parking but have closed park buildings. Yet other locations allow RV's but don't have developed areas at all so the traveler may be left many miles from civilization with tons of laundry to catch up. Many people spend time parked in a relative's driveway, store parking lot, roadside rest stop or fairgrounds. These may be cheap but the laundry facilities are not convenient. You'll end up dragging your laundry around town or else annoying a relative because you're taking up all the hot water with the washer.

When looking at that end of season sales at the local RV center consider that laundry option. Depending on how rigorous the vacation plans there may be lots of mud, sand or grunge. But the two camper types that come equipped for washer and dryers are very different.

The bus style RV's might not be suitable for all routes. They are ill advised or completely banned on some of the country's most scenic vistas and even on level land when precipitation makes steering or braking difficult.

The fifth wheel is made to be hauled with a heavy duty pick-up. That's the main selling point. Buy a fifth wheel and there's a built-in excused to purchase a new truck. That spells romance for a lot of couples. One is happy with the presence of the washer and dryer the other is enthralled with that new V-8.

Here's a harmonious winter vacation destination: Arizona. Park the fifth wheel and jump in the new pick-up and explore the beautiful Arizona highways. Then at day's end enjoy the azure skies and lemon drop stars while a load of laundry hums in the background.

Tuesday, December 12, 2006

Brainstorming on Demand

Technical feasibility is usually based on verified data and should contain sufficient information so that the evaluation may be made into financial statements. In other words, technical feasibility tends to review existing technology in well known conditions. Sometimes, we need to make a decision about future functions of a product or possible environment, which is not always obvious. Guessing may help, the only question is "how?"

What do we normally do when we have no information about something? We begin by thinking, this may be with a group of people. In a technical world it is also called Joint Application Development or a JAD session, that sometimes resemble brainstorming. There is nothing wrong with this creativity boosting method, the only problem brainstorming has no sign where to go next on the "idea crossroad."

The alternative is TRIZ, also known as Theory of Inventive Problem Solving, that is based on a strict algorithmic approach. TRIZ was created about 60 years ago and originally aimed to solve engineering tasks. Among other algorithms, TRIZ contains so called "thinking inertia overcome methods." Those methods, where "reduction - extension" is one of them and explained below, were specifically created to overview a problem from different angles. Real usage adopts about ten of these methods, and it is possible and even recommended to mix them all when observing a system.

Before we continue, let us review couple of examples:

Two Mars rovers have been working for a second year now instead of 90 days as it was planned before. Several on-board software updates have happened during these years. "Spirit" and "Opportunity" are sending red planet's landscape photos, so we can also consider rovers as remote image editors with the extremely slow connection speed with end-users.

The Microsoft Office family initially was created initially as single user software. Historically, authors wrote the content first and then show it to an editor. No one expected that the new computer era would allow text to be revised by several people simultaneously. Today we can. We are also able to share our desktop within a group, use more than one monitor at the time and send our application to a remote workstation.