Wednesday, April 25, 2007

Young, Hungry and Talented! Start Your E-business Today!

Most young people go into business because they want to make a lot of money.

I don’t enjoy working for other people.

I like to be challenged!

When I first started people laughed at me. They told me, “your cannot do it” but deep in my heart I knew that I would someday start my own business.

If I can do it, so can you!

Here are 5 keys to my personal business success:

1. Have a passion for success
- a burning desire
- willingness to learn
- have the right mindset
- be positive
- be proactive
- get started

2. Focus
- set daily goals
- pay attention to detail
- always move towards your goals
- plan often

3. Diligence
-stay on task
- don’t’ get discourage
- don’t accept failure
- learn from your mistakes

4. Knowledge driven
- learn from the best
- apply what you’ve learned
- have a passion for knowledge
- listen to advice
- try and learn from experience
5. Find the right products
- look at online reviews
- verify products
- make sure the product is right for you
- look at testimonies and look at the product benefits

These are the keys that you want to follow

They will kick start your own e-business.

If you have the passion to do something, just do it. Don’t let people let you down in anyway, think positively, there are many ways you can do this.

Getting started is one corner stone to your success, so get started today.

Now, I have told you the 5 key ways that you could build your e-business.

Now it is the time for you to take action.

Mr. Titus Cheng is a first-generation businessman based in Seattle, WA. Titus is an ambitious young man with a passion for e-commerce and sales. He is innovative and is skillful at developing multi-products.

How to Create and Sell Your First Ebook (2)

Ten Steps Guide for Newbies

Step Two: Why an Ebook?

If you are just entering the Internet business kingdom, one of the first things you realize is that you need to create your own product if you want to be successful.

One of the first options coming up here is an info product which is appearing in the form of an ebook. Why and ebook is considered as a good starting point here? Let’s see some of the considerations here:

• It is a digital product and that means no paper expenses
• It is very easy to reproduce at almost zero cost
• It is delivered automatically online without human efforts
• It contains active links to your websites or affiliates

The above advantages are very important when you compare with hardcopy products and especially when you compare the profits you generate. The profits from paper books are hardly reaching 10% for the author, while the profits from the e-books are starting from 25% and may go up to 100%.

Ebooks are very flexible in their sizes and contents. You can create a 15 pages report or 3 pages practical Guide and send it as a gift or even sell it, if the information is in great demand. Later on, you can include those ebooks in your bonus section of the next products you are going to create.

One of the biggest advantages of the e-books is their huge role in the so called Viral Marketing strategy. Viral Marketing strategy is about delivering quality information to the customers for free. And here is the main advantage of the ebooks. They can be easily and instantly delivered to the customer at no cost.

The viral effect comes from the links inside the ebook. If the customers likes the information, delivered for free than there is very high probability that the links will be used and the subsequent sails will be completed.

Friday, April 13, 2007

How to Create and Sell Your First Ebook (2)

Ten Steps Guide for Newbies

Step Two: Why an Ebook?

If you are just entering the Internet business kingdom, one of the first things you realize is that you need to create your own product if you want to be successful.

One of the first options coming up here is an info product which is appearing in the form of an ebook. Why and ebook is considered as a good starting point here? Let’s see some of the considerations here:

• It is a digital product and that means no paper expenses
• It is very easy to reproduce at almost zero cost
• It is delivered automatically online without human efforts
• It contains active links to your websites or affiliates

The above advantages are very important when you compare with hardcopy products and especially when you compare the profits you generate. The profits from paper books are hardly reaching 10% for the author, while the profits from the e-books are starting from 25% and may go up to 100%.

Ebooks are very flexible in their sizes and contents. You can create a 15 pages report or 3 pages practical Guide and send it as a gift or even sell it, if the information is in great demand. Later on, you can include those ebooks in your bonus section of the next products you are going to create.

One of the biggest advantages of the e-books is their huge role in the so called Viral Marketing strategy. Viral Marketing strategy is about delivering quality information to the customers for free. And here is the main advantage of the ebooks. They can be easily and instantly delivered to the customer at no cost.

The viral effect comes from the links inside the ebook. If the customers likes the information, delivered for free than there is very high probability that the links will be used and the subsequent sails will be completed.

There is endless opportunity lying in front of the ebooks. Let’s use them.

How to be a Well Informed Online Shopper

Online shopping in the United States equaled $65B in 2004, and predictions for 2008 expect that figure to rise to $117B. The internet can be a shopper's dream; however, you need to know how to shop safely and securely. Below are some considerations you should take into account before you make an online purchase.

Is the web site reputable?

If you are shopping on a site that you are not familiar with, take the time to do a little homework before you share any sensitive personal information. Check the site to see if there is a third-party seal of approval posted from a trusted source like the Better Business Bureau Online, or Trust-E. The stamp of approval from these organizations means the web site has agreed to be held to strict standards in how they handle personal information, as well as customer complaints.

Sites such as BizRate.com or Epinions.com may have information about various sites along with customer reviews. You can also enter the name of the web site or business into your favorite search engine to see what comes up. If someone has had a bad experience with the site, it may be mentioned in a user forum or consumer information site.

Is the web site using secure technology?

When information is transferred between your computer and the shopping site's server, it should be encrypted. If a shopping site's server uses encryption technology, your data will be scrambled and then unscrambled when it reaches the shopping site's server. Encryption prevents unscrupulous hackers from capturing the information during transmission.

There are two things to look for to ensure that your personal data will be encrypted.

· An icon of a small locked padlock will appear in the bottom right of your monitor's screen.
· The URL of the web page should begin with https, which also indicates that it is a secure web page.

Before you click on the checkout button, know your shipping costs.

A reputable site will make their shipping costs easy to find before you check out. To avoid any unpleasant surprises take the time to look for shipping rates. Data collected from surveys of online shopping experiences consistently show that the one thing online shoppers dislike above all is shipping charges. While it is unavoidable that you have to absorb the cost of shipping one way or another, smart retailers will try to keep these costs to a minimum. Sometimes they will do this creatively by offering you incentives to purchase more, to help offset their costs for discounted shipping charges.

Moreover, while reputable sites will have a liberal return policy in the event you are not happy with your merchandise, be aware that in most cases you will not be reimbursed for the shipping charges to return the item.

Understand the return policy.

Never purchase anything from a web site without reading the fine print - particularly the fine print about its return policy. Good retail sites will allow you to return items you are not completely happy with, but sometimes there are stipulations that you should be aware of before you order.

Is there a restocking fee? This charge can be anywhere from 5%-20% of an item's purchase price, and is meant to discourage customers from returning merchandise. In addition, make sure you know how much time you have to return an item in order to receive a refund. Some companies seem to allow an almost unlimited return window, but in some cases, it can be as little as one week after you receive your order. You may still be able to return an item after this period, but will only receive a store credit instead of a full refund.

The Proper Care And Feeding Of Your Merchant Account

Anyone who has every done a Google search for Merchant Accounts or something similar has discovered a plethora of websites with every available processing solution, coupled with promises of quick or instant approval, no upfront costs and “the lowest fees in the industry”. To the prospective merchant, it must seem that the industry is bowing down and begging for their business and will do anything to keep it. Nothing could be further from the truth.

The problem that prospective merchants face today is not obtaining a merchant account, it is KEEPING IT! As a bank card professional who has set up hundreds of merchants with accounts over the past 9 years I have seen many merchants lose their accounts simply because they did not pay attention to the requirements of their merchant agreement or didn’t think they meant what they said.

THE one biggest problem that I could point to, that causes merchant’s to lose their account or have their funds held, is processing outside the parameters of the account. In order to mitigate their risks, merchant service providers, specify a monthly processing limit, similar to the charge limit that is put on a credit card. There is also an average ticket size specified and sometimes a high ticket size. These parameters are designed to prevent the merchant from abusing his or her account, as well protecting both the merchant and the processor from losses due to chargebacks. Our company, Total Merchant Services, routinely reminds the merchant upon approval of the account of what the agreement specifies for their processing limitations and instructs them to contact the customer service department if they need to change the parameters. Sounds reasonable enough doesn’t it? Unfortunately some merchants either don’t pay attention or don’t think the words mean what they say.

It has been my experience that some merchant’s incorrectly think that if they put through a charge and it gets approved, that they are “good to go”. In fact a charge approval has no human interaction. The charge approval goes directly through a processing network, like Global Payments or Vital and is approved by the customer’s card issuing bank. If a customer has a $10,000 credit line and you put through a $7,000 charge you might well get an approval message back and settlement may likely occur, but if your merchant agreement was only approved for a high ticket of $1500 you can bet dollars to donuts that a red flag has gone off in the service provider’s Risk department and chances are your funding will be held. Do this on more than one occasion and you may find yourself without merchant services. Even worse you may be put on the Terminated Merchants File (TMF). If this occurs you will not be able to obtain a new merchant account elsewhere from any other provider.

If you are a merchant or prospective merchant do yourself a big favor, understand what your processing limitations are and stick within them. If you have a need to go behold your limits contact your merchant provider’s customer service or risk management department and let them know what you need. If you account is in good shape and shows few or no chargebacks or NSFs you will probably get approved for what you need. Remember that while merchant service providers make money off of you and other merchants, the industry as a whole looses hundreds of millions of dollars a year due to chargebacks, NSFs and other abuses. You merchant provider needs to protect itself from these losses as much as possible. Play it straight and prosper. Good selling to all!

6 Tips For Choosing The Perfect Shopping Cart

OK - Just What Is A Shopping Cart Supposed to Do?

Shopping carts are more commonly used as a way to display physical products, products like televisions, groceries, electronic equipment, clothes, and memorabilia, etc, NOT digital products. Shopping carts make it easy to cross-sell and up-sell your customers once they arrive at your store. Shopping carts typically handle the shipping and handling calculation, taxes and credit card processing. A good shopping cart handles all of these efficiently and securely.

Dynamic Operation

A good shopping cart program also creates dynamic order forms on the fly as the order takes place. The shopping cart should be totally dynamic; meaning it only executes code and retrieves products, images, and product descriptions from your database when your customers request it. During the checkout process it should also calculate shipping/handling and taxes for you.

Real-Time Credit Card Processing

Powerful CGI, PHP, CFM, ASP, etc, scripting, processes commands for you on secure servers when your customers place their orders. Don't get this confused with credit card processing. What I'm speaking of here is the passing of your customers' order information from a secure form, to your merchant or payment processor, using one of the scripting languages above. Your payment processor or merchant, like PayPal, 2CheckOut, or Authorize.Net will then process the credit card. If you don't currently have a merchant or payment processor, and you are going to be selling online, then you NEED one.

Usability

You can choose what options you want your customer to see. For instance, you can choose to display a search form on your shopping cart. A search form allows your customers to search your store for items by keyword or product name, etc. You can choose to display options like color, size and quantity, and even adjust the price based on the customer's selection. These are called options. Your shopping cart should also allow you to upload images of your products as well.

Stand-Alone -vs- Hosted Shopping Carts

However, you CAN purchase standalone shopping cart software or services. The stand alone software, of course, requires skill and expertise to install it on your web host or on your own server. Some of the shopping cart services, although it may not seem like it at first, limit you as to what you can and cannot do. These services are most commonly offered by web hosts as a way to entice you to host your site with them. When using these types of services, remember, you're locked into using that web host when you opt to use their shopping cart service. Your business is not portable and becomes a part of that web host. Make sure there is a simple export process that allows you to easily download your website and shopping cart if you no longer wish to use their services. In my opinion, the best option is to use a shopping cart that runs from your own website, independent of your web host. Both Prowebware and stand-alone shopping cart applications run from YOUR website, giving you both control and flexibility.

So, Which Is The Right System For You?

Choosing a shopping cart boils down to 4 things:

1 Your Budget - Is FREE your only option or are you serious about your business?

2 Your Skill-level - Do you have the expertise to edit & install scripts on your server?

3 Desired Functionality - Want a professional results oriented system or a display case?

4 Time - Have time to take away from your business to shape and mold a new program?

Whatever you decide, your cart should also permit you to follow-up with your customers automatically and even instantly auto-subscribe them to your mailing list.

To implement most out-of-the-box applications, you will need to know how to edit PHP, HTML, or ASP code and how to set up a MySQL database on your server for dynamic operation. Then, with some, all you need to know is how to copy/paste some simple code to your existing web pages or the template you're using. The system should also include some type of easy help or instructions, like an HTML file or contextual help menus that walk you through setting up your new cart.

Wednesday, April 04, 2007

Internet Merchant Services

As the name suggests, Internet merchant accounts enable a merchant to accept credit payments online. The primary criteria for this is a merchant should have an account with any financial institution or bank. This is necessary to accept credit card payments that are deposited to this account.

It is important to point out that most local financial institutions or banks do not usually provide for Internet merchant accounts. This is because direct face-to-face transactions involve the customer's signature, while online transactions may sometimes result in credit frauds. In this case, as an alternative there are many acquiring institutions that can assist you in setting up these accounts. If you utilize the services of the acquiring institutions, you must make sure that the account can access any of these networks: EDS, Nova, Vital, First Data Merchant Services, Norwest or Paymentech. Also, keep in mind that these financial or acquiring institutions charge a fee for their services. Some may charge a monthly fee, as well as a monthly statement fee. All institutions charge a percentage of the transaction.

Before a credit payment is actually made, the customer's credit card information needs to be validated. There is a code that checks credit card numbers, credit card types, expiration dates and payment amounts. Aside from validating information, the code also enables acceptance of this information.

Whatever acquiring institution you choose, make sure that there is adequate fraud protection. Since transactions are online, you will also need a website. If you search the net, you will come across many websites providing online merchant transaction services.

Merchant Account Services

Check out any store and you will find that people no longer find it viable to make payments in cash. The preferred mode of payment is the debit card or the credit card. No matter what your business, the best way to stay ahead is to give the customers the ease of making the payment in the mode they choose. This means if they don’t want to pay cash, you must have the provisions to accept credit card payments. In fact studies have shown that accepting credit payments can increase your sales manifold. To accept credit card payments, you will need an online merchant account with a bank, financial institution, or acquiring institutions. All these institutions charge a minimal amount of fees for their services, but then the fee is well worth the improvement in your business.

Your financial or acquiring institution should be able to provide a number of services. First and foremost they should be able to provide you personalized services in setting up your account. Your merchant account should have facilities for online trading, as also taking orders on the phone.

Now, suppose your business is an online store. This means, your customers can make orders merely by the click of a mouse. They can make their payments online through credit card. For this, there will be a form in which they will submit their details including that of their credit card. To accept online payment, you can link your account to any of the Internet gateway solution providers, which include Verisign, Orbital, or Fast Transact. You can link your order forms to these gateway companies, who will then process the transactions.

Then there is the phone line processing services. That means the customers can dial a toll free number, and provide the requisite information based on the voice prompts.

Another service is the POS (Credit card service), which enables you to take orders over the phone and fax and process them through a terminal machine.

You also have the option of a computer software program that can store your customer’s details, as these are beneficial for recurring payments.

Merchant Credit Card Services

Studies have shown that you can increase your business sales manifold if you accept credit card payments from your customers. This is because most people are not like to carry cash around, and so using their debit card or credit card is their preferred mode of payment. Suppose, you own an online store where people can make orders by the click of the mouse. It follows naturally that you should be also in a position to accept credit card payments online. Then there may be situations where the people would prefer to make their orders by phone. There are companies that give a toll free number and the people can place their orders and give their credit card information based on voice prompts.

To accept credit card payments, you need to have an online merchant account with any financial institution, bank, or acquiring institutions. These institutions will deposit the money accepted through a website into your account. Apart from getting a merchant account, you must also get a payment gateway. As the name itself suggests, the payment gateway is a gateway, actually a code, which processes and validates the credit card information by sending the information provided to the credit card company and gets an accept or decline message. On getting the accept message, the gateway then transmits the amount from the website to the merchant account.

Address verification is the most important aspect of credit card services, as it is essential to fight against credit card fraud. Some credit card companies ask for the CID or the credit card identification digits.

Software such as the IC Verify (DOS winpopup), PCAuthorize (Windows), or MacAuthorize (Mac) These software are required to process the credit cards.

As a merchant, you can accept credit card information on your own website or on the website of the acquiring institutions, with whom you have your merchant account. These institutions charge a nominal fee for their services, but the increase in sales is well worth the investment.

Merchant Service Providers

You can improve your business sales by accepting credit or debit card payments. This is mainly because carrying cards is both more practical and safe, and people prefer to pay for their purchases through cards rather than cash. Apart from paying in person, when customers actually visit the store, they can also buy goods and services online through the Internet, or also by phone or fax. Imagine losing your sales all because you did not have the means to accept credit card payments. Going by the advantages of accepting credit payments, it only makes sense that you accept credit payments.

For this, you need to have an Internet Merchant account. Customers can then submit their payment online or by phone. The process is relatively simple. You can open your merchant account in any financial institution, bank or an acquiring institution. To understand how the process works, you need to keep in mind that between the customer and merchant there exists a payment gateway, which not only validates the authenticity of the credit card, but also transmits the payment to the merchant account.

Merchant service providers consist of two organizations: one is the credit card processing company that processes the credit card payments and the other is the merchant account service provider. The Merchant service provider companies can provide services for web solutions, mobile solutions, retail solutions, and MOTO solutions.

The merchant service provider companies accept credit cards such as Visa, MasterCard, American Express, and Discover. They also accept echecks. This means you can transfer money from one account to the other-either in the same bank or in another bank. You can also utilize their services to monitor all transactions that take place through your website. Apart from accepting credit cards, these organizations also accept payment through gift cards, signature debits, and Internet auctions. Their services are designed to secure sensitive customer information and prevent any fraudulent transactions

Merchant Services

In times of fast paced business solutions, the concept of E-Commerce is fast gaining momentum. The term basically refers to conducting and accepting payments online through the Internet. Even if you do not have an online store, you can increase your business sales by accepting credit card payments. This is because you may have customers who prefer making their payments by credit cards. To accept payments through credit cards, you will need a merchant account in any financial institution and the services of an Internet gateway provider organization. Processed payments will be deposited in your merchant account.

To connect to the gateway account, your company website will need some technical modifications to accept credit payments. The web developer will add an order for to a shopping cart, where a customer can add personal details as well as credit card information.

As a part of the merchant services, the gateway organization will validate the credit card information by sending the details to a credit card provider company. After the validation, the gateway will receive an acceptance or decline message depending on the authenticity of the information. The message will be displayed on the screen. After getting the acceptance message, the payment will be transmitted to the merchant account.

These payment gateways provide payment solutions to web merchants, telephone order merchants, retail and mobile merchants. Web merchants can connect to the gateways through server-to-server connection for submitting transactions to the payment gateway.

There is also the Simple Integration Method(SIM). Here, the gateway monitors the entire transaction process data collection, data procession and response to the merchant. On the other hand, the retail merchants can purchase certified, ready-to-install POS(Point of Sale) solution or a device that is integrated to the gateway organization.

Thursday, March 29, 2007

How Escrow Service Helps in Export Import Trade

Escrow payment service ensures that seller gets paid for shipment and buyer receives what has been ordered for. Thus, it reduces potential risk of fraud by acting as a trusted third party that collects, holds and disburses funds according to buyer and seller instructions. Escrow services are provided by licensed and regulated escrow agents.

Escrow is well suited for small to medium value merchandise or intellectual property where conventional payment system (e.g. letter of credit) is either unsuitable or un-economic. It is typically used for items purchased on auction sites, small value shipments, domain names, source code etc.

Tell me one good application of Escrow for Exporters

Exporters can use escrow for collecting payment of small export shipment where buyer is unwilling to pay in advance and Letter of Credit is an expensive option.

It is frequently used for first-time transaction where buyer and seller are conducting business for the first time (consequently mutual trust level low) and the value of shipment is small.

Another area is collection of payment for samples that exporters send for approval. Still, a third area could be payment for domain name or source code for service exporters, specially in software export.

For exporter, escrow is safer than receiving payment through credit card, as there is no scope for 'chargeback'. For importer, paying by credit card to an unknown party always entails some risk. A credible intermediary can help buyer and seller to start business and build trust in each other.

How Seller is Protected

The financial risk of seller in an international transaction is greatly reduced in escrow payment as buyer has to deposit the agreed value of shipment with escrow before seller ships the ordered product. So, seller knows buyer has capacity to pay and has already paid for the shipment.

How Buyer is Protected

Escrow service tracks the shipped merchandise and verifies that it has been delivered to buyer. Buyer then has an inspection period to check the merchandise and decide its acceptability. The seller isn't paid until the buyer accepts the merchandise, or the inspection period expires.

What Happens If Buyer Refuses to Accept the Merchandise ?

Different escrow services may follow slightly different procedure in this respect - I am describing below a typical one:

If the buyer is not satisfied with the merchandise, he/she can inform escrow service that the goods will be returned to the seller. It is now the responsibility of buyer to ship the merchandise back to seller in good condition and pay seller his/her cost of shipment.

The seller has an inspection period to verify that the returned goods are in original condition. After the seller has confirmed the receipt and that the condition of the goods are to his/her satisfaction, escrow will return buyer's funds after deducting seller's shipping costs and the escrow fees. The seller will then be reimbursed for his/her shipping costs.

So, in the instance of buyer refusing to accept merchandise, he/she will have to bear the cost of shipping back the merchandise to seller, reimburse seller his/her shipping cost and pay escrow fee.

If the buyer fails to inform escrow of his/her decision within the inspection period - escrow service will make the payment to the seller.

How to Accept Online Payments - the Easy Way

The hard way requires you set up a merchant bank account and then sign up, at quite some considerable expense, to accept online payments on your account. Not only will you have to pay a percentage of each payment you receive, but there is often a monthly charge for running the account too. If you start getting into big figures, you may even find that the bank holds back a sum of money due to you for chargebacks.

A chargeback is where a buyer asks for their money back – either due to fraud or because they are unhappy with the product you have supplied. There are stories of some companies holding back large sums of money to cover the cost of chargebacks.

That’s the hard way!

Now for the easy way.

Unless you've been living under a rock for the past five years, you'll have heard of Paypal. It's easy to set up and account to take payment for goods, downloadable Ebooks and subscriptions without the need to set up a merchant account.

This online payment system is the quickest and easiest way to accept payment online with cards such as Visa, Mastercard and Maestro on your site. It's easy to open a Paypal account and start accepting payment online immediately.

A-Z Of An Online Business - Professional Methods That Worked For Professionals

Ever wondered why some sites make it without using the caveman techniques that are taught so widely on the internet. Its because they know the tried and tested methods of advertising and marketing that can create a hype about your site in its own world -- offline and online. I started using the internet before Google was even a recognized search engine. eBay was just a little site not much different then one I can put together in a couple of days, and I watched the internet go from what it was then to what it is today. There have been ups, and there have been downs, but there have been general trends and key things to remember that made the whole experience more profitable and enjoyable, and without further rambling, I’m going to get started.

PERCEPTION

When trying to do business on the internet, the ways people perceive your site and you as a business are key. It can mean the difference between a customer that thinks twice before ordering from you and a customer who impulsively buys, without thinking. Go ask any sales team in the world, and they’ll tell you that a sale today is better then the promise of 10 tomorrow.

Building an online business that people look at in a favorable way is infinitely easier than opening up say a store, or franchise. All you need to do is have a nice looking website, and one person can run the entire operation, as opposed to having to put a huge amount of money into the looks and employment before even making a single sale. The customers don’t need to know that, and if you do what you promise, they won’t care. So because of this you have to understand that if you put an amount of work into your website, which will be your main salesfield, expect that amount of work to be directly reflected in your sales. What I mean is if you put together a website in 2 hours and when its all together you go around telling people to visit yoursite.freesites.biz.com then not many people are going to take you seriously. But if you take some time, maybe map out your website first using the old pen and paper method, and take time in setting up your graphics and content, people will actually come to your website and be impressed, both consciously and non-consciously.

So how much of that didn’t you know already? You probably knew most of it, and if not, this is the first eBook you’ve read! But the fact still remains that even though you’ve heard it over and over, most websites out there are shabbily put together because people are looking to make money quickly, and that doesn’t work.

SET ASIDE TIME, AND DO YOUR WORK SET ASIDE 30 MINUTE BLOCKS OF WORK THROUGHOUT YOUR DAY

Don’t stop during the 30 minutes, I mean, come on, 30 minutes isn’t a long time. But at the same time, even if you feel like you are up to it, don’t spend MORE than 30 minutes at a time on your site.

YOUR WEBSITE IS THE MOST IMPORTANT PART OF YOUR ONLINE PRESENSE. IF YOU DON’T HAVE A WEBSITE (www.yourdomain.com) THAT YOU HAVE PUT AT LEAST 6 HOURS OF WORK INTO THEN YOU NEED TO DO THAT ASAP.

Go to godaddy.com and register a domain. Use the coupon code ‘saveten’ to get a 10% discount on your order. Now go to dreamhost.com and use the coupon code ‘moesdeals’ to get up to 65$ off your order. Order hosting and get your domain setup, if you don’t have the money to do this, then MAKE THE MONEY. Without your own domain you will have a definite disadvantage in making money.

SEARCH ENGINES After you have your domain and your hosting, you can start thinking about content, and search engine optimization. Now, a lot of people rush into this stage of things thinking they’ll just fill up their site with so much stuff that people coming to the site won’t be able to leave because they’ll never be able to finish reading everything. This is the WRONG way to look at things, at least in 2006. In earlier years, this kind of info stuffing would have got you a high ranking on search engines, and you wouldn’t have had any problems with getting people to your site. But now with all the annoyances of pop-ups and banners and flashing ads, people like to go to a site and see what they want to see – the site. Your logo should stand out and be done in a light soft shade. Except for some exceptions, use soft colors like a dull yellow, a light grey and dull orange. Colors like these will make people associate your website with feelings of happiness, success and bliss in their head and they will find it easier on their eyes to spend more time browsing your site. Notice the popularity of Google as a search engine came just as all the search engines on the internet started filling their pages up with advertising? Google came out with a site that was and still is as simple as ever. A logo at the top with the search bar in the middle, and although it wasn’t a very pretty site, it gave people the most functionality from the site because they came to search and it was easy to do so. So they came back. If Google started off their site as a small search bar among a sea of ads like the other search engines were doing, then it would be in no better of a position then HotBot.com, askjeeves.com and Altavista.com are. Sure these are good websites, but they aren’t the ones who had a stock quadruple in its first year. So the point here is that use colors that do not jump from the page, and make sure that the intent of your site is clear and centered. Use pictures as much as you can, and use small slogans and small sentences more on your homepage then long paragraphs and the like. There are other pages on your site for that kind of mumbo jumbo, this isn’t it.

Finding Drop Shippers is no Secret

Some people who sell items online use drop shippers. Drop shippers are people who have a product to sell and allow you to sell it for them. They often offer the product to you at a lower price so that you can make some profit off of the sale as well. They will ask you to either email, fax, phone in or order the product from their site. Then they will ship the product to your customer for you. Most of the time the drop shipper will send the package with your information instead of their own as a courtesy to you so that their customers don’t know that the product was drop shipped and also so that the customer has your information for returns and other customer service issues.

Finding drop shippers is really no secret. There’s no need to purchase an e-book or other “list” just to find a drop shipper. Here’s how I found products to sell…

1. I “Googled” for the product that I was looking for and added “wholesale” to the search. For example, you would search for “widgets wholesale”.

2. When I found the widgets that I thought would sell really well I looked for drop shipping policies on the website. They can usually be found under “wholesale” if they don’t have a link of their own. If they were listed, great! If not, a quick simple email to the site owner was all that was necessary.It’s REALLY that easy! There are some things that you need to be aware of when using drop shippers. They more often than not, charge you a fee. This could be higher shipping or just an extra amount added to each order. Check to make sure you can still profit with this fee included. Ask for references! Just because they say they are a drop shipper doesn’t mean that they will actually ship the product and offer you the customer service that you and YOUR customer deserve. Be sure to find out everything you can about the drop shipper that you would like to use and read any fine print.

Ok, I Have a Product-Now What?

You believed that the whispering dude from the movie Field of Dreams was speaking directly to you. “If you build it, they will come”. You wrote, coded, or designed your own product. You created a killer web site and your “Buy Here” button is just ready to take a beating.

So, now here you are staring at your stats, checking on your PayPal account once every 5 minutes. Nothing. “Just give it a few minutes”, you think to yourself…after all, the whispering dude was speaking to me.

Ok, perhaps I am exaggerating a smidge here…but have you felt something like this before? Have you been in a position where you had a product you thought was going to crush the market and you opened your “doors” to an avalanche of nothing?

No sweat kid. You won’t have been the first. And even if you haven’t been in this position before, if you have a product you want to take to market there are some things you need to do to get traffic and sales. We’re going to discuss a few here.

The first thing you should have done is prepared your opt-in list for the upcoming release weeks in advance. These are already folks that you have a relationship with and by communicating with them over the course of several weeks you will build a “buzz” around your product.

Now don’t go emailing them every time you fix a typo but keep them in the loop on major milestones and points of interest.

When it comes time to flip the switch these good customers will come calling. Even if your list is relatively small by most standards, you can leverage the folks that have already said, “Hey, I trust you and look forward to what you have to say”.

Another critical component is to let other people carry you on their backs a little. Doesn’t sound all that enjoyable for them but when you throw a little money their way it makes a difference. You NEED your own affiliate program. By offering folks a percentage of your profits for selling your product you will increase your chances of success dramatically.

If you’re cringing about parting with a piece of the action think about it like this…”What’s better”? 50% of 100 sales or 100% of zero sales? I think you get the gist. And setting up an affiliate program is so easy these days…not like it used to be. There are scripts and software for those die hard do it yourselfers or you can go the subscription route and pay monthly for a provider to host your program for you.

So we agree that having affiliates is a great way to boost traffic and sales. Now let’s take this affiliate concept up about ten notches. Add Super Affiliates and or JV Partners into your arsenal. Supers/JV’s are going to be folks with decent to gargantuan sized lists. To make this palatable to these folks you’re going to have to dig a little deeper into your pocket by offering a larger percentage of the gate.

If you’re short sighted that may sound unappealing, but if your Super/JV partners have massive lists they can make you more money in days (even after their take) then you could have made alone in months. If you don’t have the confidence to approach the Big Boys for this kind of thing then go after many folks with lists of 10-20 thousand opt-ins. Get 10 of those and you have 100-200 thousand targeted prospects getting an eyeful of your product.

Just an FYI on the Big Boys though. If you have a product that is worthwhile don’t be afraid to contact them and make a proposal. These folks are real people just like anyone else and many of them are extremely open to opportunities. It is amazing what you can accomplish in this arena if you actually ask.

There are certainly more ways to ensure you aren’t experiencing zero salesitis after you released your latest and greatest, but these simple strategies will get you a terrific jumpstart.

Friday, March 23, 2007

6 Tips For Choosing The Perfect Shopping Cart

OK - Just What Is A Shopping Cart Supposed to Do?

Shopping carts are more commonly used as a way to display physical products, products like televisions, groceries, electronic equipment, clothes, and memorabilia, etc, NOT digital products. Shopping carts make it easy to cross-sell and up-sell your customers once they arrive at your store. Shopping carts typically handle the shipping and handling calculation, taxes and credit card processing. A good shopping cart handles all of these efficiently and securely.

Dynamic Operation

A good shopping cart program also creates dynamic order forms on the fly as the order takes place. The shopping cart should be totally dynamic; meaning it only executes code and retrieves products, images, and product descriptions from your database when your customers request it. During the checkout process it should also calculate shipping/handling and taxes for you.

Real-Time Credit Card Processing

Powerful CGI, PHP, CFM, ASP, etc, scripting, processes commands for you on secure servers when your customers place their orders. Don't get this confused with credit card processing. What I'm speaking of here is the passing of your customers' order information from a secure form, to your merchant or payment processor, using one of the scripting languages above. Your payment processor or merchant, like PayPal, 2CheckOut, or Authorize.Net will then process the credit card. If you don't currently have a merchant or payment processor, and you are going to be selling online, then you NEED one.

Usability

You can choose what options you want your customer to see. For instance, you can choose to display a search form on your shopping cart. A search form allows your customers to search your store for items by keyword or product name, etc. You can choose to display options like color, size and quantity, and even adjust the price based on the customer's selection. These are called options. Your shopping cart should also allow you to upload images of your products as well.

Stand-Alone -vs- Hosted Shopping Carts

However, you CAN purchase standalone shopping cart software or services. The stand alone software, of course, requires skill and expertise to install it on your web host or on your own server. Some of the shopping cart services, although it may not seem like it at first, limit you as to what you can and cannot do. These services are most commonly offered by web hosts as a way to entice you to host your site with them. When using these types of services, remember, you're locked into using that web host when you opt to use their shopping cart service. Your business is not portable and becomes a part of that web host. Make sure there is a simple export process that allows you to easily download your website and shopping cart if you no longer wish to use their services. In my opinion, the best option is to use a shopping cart that runs from your own website, independent of your web host. Both Prowebware and stand-alone shopping cart applications run from YOUR website, giving you both control and flexibility.

So, Which Is The Right System For You?

Choosing a shopping cart boils down to 4 things:

1 Your Budget - Is FREE your only option or are you serious about your business?

2 Your Skill-level - Do you have the expertise to edit & install scripts on your server?

3 Desired Functionality - Want a professional results oriented system or a display case?

4 Time - Have time to take away from your business to shape and mold a new program?

Whatever you decide, your cart should also permit you to follow-up with your customers automatically and even instantly auto-subscribe them to your mailing list.

To implement most out-of-the-box applications, you will need to know how to edit PHP, HTML, or ASP code and how to set up a MySQL database on your server for dynamic operation. Then, with some, all you need to know is how to copy/paste some simple code to your existing web pages or the template you're using. The system should also include some type of easy help or instructions, like an HTML file or contextual help menus that walk you through setting up your new cart.

E-Commerce Hosting - Factors to Consider

So you have decided to take the plunge and take your business on the web. This most likely means you will need a reliable hosting service to host your e-Commerce website. What are the key factors that you should consider when considering various web hosting companies?

When considering a web hosting service you should consider at least three factors, how reliable the service actually is, how knowledgeable and prompt are their support staff and what is the actual cost of using this service. Let's break down each factor and really consider this situation in depth.

The reliability of the web hosting service is perhaps the most important to your business as a unreliable service can seriously hamper the reputation of your business. So how do you determine if a host is actually reliable? The first and perhaps the easiest way is to join a public newsgroup of web developers and simply ask them who they use to host their websites.

For instance if you should want to use a ASP/ASP.Net hosting service I would go to asp.net and simply ask who is the most reliable hosting service. Also, searching through these newsgroups will reveal quite a lot of information regarding how knowledgably and helpful the support staff is as well. Simply stay away from hosting providers that have a poor reputation as those service companies most likely are only concerned with separating your money from your wallet and not actually helping you grow your business.

How do you determine which service has the most knowledgeable and helpful staff? This one is again fairly easy to determine. If the staff of the company takes the time to answer questions on public newsgroups and is willing to share their time and knowledge to help out others then this is the company you should utilize. For instance I have noticed that on some public newsgroups or forums many of the questions being answered are from various web hosting services. This not only reinforces their reputation of being really knowledgeable and helpful but it allows the company to get some "free advertising" as well.

Lastly is the cost factor to consider. There are many low cost web hosting providers out there. All you have to do is a search on Google and you will obtain potentially millions of hits on that key term. However, even low cost web hosting services can turn out to be expensive when you consider the various add-ons that you may have to attach to your website to make it truly useful to you. So therefore when considering a web hosting service write down your exact requirements you need to make your website run. Also consider the amount of growth that you anticipate when using this website.

A website that may work for you now may not work for you in the near future if your business should really take off and you have not factored that consideration into account. Also take into account any cost of upgrading your service should you outgrow it or you need to move to a high end hosting solution.

When considering a e-Commerce hosting service or any web hosting service these are the key factors to consider before making any purchase. While certainly not an exhaustive listing of everything you need to consider this should get you on the right path to narrow your choices down to at least three or four services.

Beginner's Guide for Setting Up a Successful Online Store

Selling products online is by no means a simple task. To sell products online not only requires making use of high end marketing strategies but also involves lots of planning. This article is meant for those of you who intent to start an online store. It is intended to give you a fair idea of what you would need to do and what you need to avoid while planning an online selling business.

The following are the various steps that you would need to take in order to open a successful online store.

1.) Designing a website that sells.

The first important aspect of online selling is to have a professional looking web site that is designed to sell. You can chose to create the web site using web designers or simply chose readymade website templates. If you are purchasing web site templates, make sure the templates are professionally designed and have the option of shopping carts. Buying templates from providers who offer allied services like template customization, web hosting; SEO etc would be even better. Some template providers like ‘buytemplates.net’ offer allied services irrespective of where you actually purchased the template from. To get a idea of how your site should be designed you can take hints from successful online stores.

2.) Hosting your store online

There are many factors that you need to take into consideration before selecting your web host when it comes to online selling. Some of the major factors are discussed as follows.

a.) Secure servers

Firstly you got to make sure if your web host offers you with SSL encryption which is very important for secure money transactions online. Most web hosting companies would offer you with SSL secure server facilities along with a regular package whereas a few would charge you an extra amount for the service.

b.) Up time guarantees

Your business is only as good as it remains online. Make sure to go for web hosting service providers who promise you an uptime guarantee of 99 %. Also check to see as to how they back up their data and what kind of back up systems they have in place in case of emergencies.

c.) Private CGI-BIN

A CGI-BIN directory is a location on your web server where you can upload your binary scripts or interactive programs. This is very important for payment processing and shopping cart management. So be sure that the hosing company gives you a private CGI BIN directory.

d.) Web logs and web statistics

Web logs and statistics are vital for your online business. Studying the web logs can give you much needed information about your customers and your sales records. Understanding your customer behavior can help you retain customers and attract new customers.

e.) Customer support

Get information about the hosting company’s support policies and the type of support they offer. Chose web hosting companies that offer 24/7 customer support.

f.) References

Most web hosts promise you lots of goodies, but may not actually fulfill these promises. Make sure to test the web host’s credibility by asking them for references. The existing customers of the hosting company can give your first hand information on the service that you can expect to get.

In addition to this you should also look for services that offer you Mysql database and PHP scripting, unlimited emails and a minimum space of 10GB.

3.) Deciding on shopping carts

If you are selling more than a handful of products then having a shopping cart on your site is a good idea. You have three major options of getting yourself an online shopping cart. First one is buying a shopping cart software program, the second is using services of an ASP and the third is programming it yourself.

Your best option as a beginner would be to go for ASP services. These services are cheap and come with flexible options. As time passes and you online business develops, you can hire programmers to design yourself a customized shopping cart or buy shopping cart software programs that can be set up in your server. Some good ASP’s that offer shopping cart services are ‘SecureNetShop’ (SecureNetShop.com) and ‘GoEmerchant’ (GoEmerchant.com).

Shopping cart software programs are a costly option for beginners and can cost you anything between $ 150 - $ 800. Some good shopping cart software programs are ‘shopfactory 6’ (shopfactory.com) and ‘storefront’ (strorefront.net) One more option as already discussed above is making use of ecommerce website templates. These ecommerce templates have pre installed shopping cart systems and can help you set up a store in minutes. Some of these template providers also offer template customization services that would allow you to get your ordinary templates in selling modules.

4.) Deciding on how to accept payments

No matter what the speculation, credit cards are still the best way to accept payments. So make sure that your online business has facilities to accept credit cards. There was a time when you had to have a merchant account from a bank or financial institution to process credit card payments. But today there are enough options available that allow you to accept credit card payments even without a merchant account.

Online Shopping Through A Million Pixel Home Page - Will It Work?

Online Shopping is growing in higher numbers every year with new Online Shopping venues becoming available. The Million Pixel Home Page Online Shopping Mall may be the newest but will it work?

With the emergence of the Million-Pixel Advertising Home Page becoming a real option for Internet marketing. The ever quickly evolving platform is starting become more targeted for particular categories and themes. The Million Pixel Home Page as an Online Shopping mall for anything under the sun has really become a topic of discussion for both believers and skeptics.

The Million Pixel Advertising Online Shopping mall is a billboard of micro ads for website owners looking to create a new way of gaining exposure. The Million Pixel Online Shopping Home Page is thought as new platform to eliminate the days of page by page clicking seen by directories of the same theme. Skeptics have concerns of online surfers not adapting to this new concept and thought to be just a passing fad that won’t translate to online shopping.

Believers of the Million Pixel Advertising Home Page say creativity with ads in the Online Shopping platform may prove to be the biggest piece of importance for success. Grabbing the attention of visitors with smart and original micro ads are believed to be more affective than ordinary text ads.

Even as the Online Shopping advertising home page continues to show impressive numbers, opponents to the Million-Pixel sites doubt it will last. Visitors are coming and high traffic amounts are converting with the new changes and marketing plans. It is thought that once the buzz fades over time so will the traffic but at the current time The Online Shopping Pixel sites are holding there own.

So will the Pixel Online Shopping Mall work?

This new concept of The Million Pixel Home Page may very well change the way Internet Online Shopping and website promotion is done and The Million Pixel Home and Online Shopping may prove to be the perfect match but only time will tell.