Friday, November 02, 2007

Widget Bucks Not Performing

Widget bucks is the newest PPC program on the web. Just like adsense it can compliment your website and bring in extra cash. The widget used by widget bucks rotates ads through the banner. These are not your typical text based ads but nice looking graphics that show products based upon your selection or you can choose to have widget bucks scan your site and show relevant ads.

To Use or not to Use?

While this product is good it's not for every site. After installing it on several of my sites I noticed that some sites did excellent and got me a higher click through rate and more income per click then adsense. On other Blogs of mine it did horrible. After watching it for a week it really hit me. The sites it worked great on were sites that were very product specific. Blogs about electronic device or cell phones and other related electronic devices were tearing it up while sites that were more socially based and not product driven I saw poor or equal income.

It was only one week of testing so I took it to the next level. I started to mix some smaller widget bucks ads and kept my header adsense. Yes you can have both on the same page. It is not against the adsense TOS. I used the 160X300 in my top side bar and placed my adsense large banner on top of the blog. In between posts I kept the smaller adsense ads. The widget code made my site a liter brighter while not taking away from my adsense ads and the content on the site. My income did not double from this but I was making good PPC on my widget and the same amount of average clicks for my adsense ads. If you have the room in your side bar you can also try the larger 300X250.

If the ad looks too noticeable you should consider removing it. You do not want your site to scream I'M ABOUT THE ADS. Another recommendation is to swap the ad content around a little. If you hear about a hot new product in a select category you may want to swap over to that category for a week or so. Doing this will switch up your add content.

As always you want your site to be about the reader. Having ads all over will hurt you in the long run. You need a balance. Ads really do help consumers find products they want and need. When you click on an ad you do it because you want to know more about the product or service. The balance can be hard but if you look at it from your readers point of view often times the answer will stand out.

Compare Merchant Accounts

To get the best merchant account, you need to compare merchant accounts. The following are the reasons that will help you compare merchant accounts competently:

Compare Merchant Accounts for the best lenders: You need to find a reputable lender that will work with you to grow your business. Check how long the company has been in business. Get to know about the management, services that are provided, and the company's standing.

Compare Merchant Accounts for services: The main advantage of a merchant account is ability of a company owner to accept credit card payments. You need to find out which credit card payment method is best for your company.

Compare Merchant Accounts for the associated costs: Some lenders may ask you to pay an online application fee. Others may want you to join and pay an annual membership rate. There can be print statement fees, gateway costs, and other expenses associated with your merchant account. In addition, you will have to pay for the actual service that may be calculated on a per-transaction basis costing perhaps a few cents per payment or a low monthly overall interest rate that may or may not impose certain minimums. Read the terms and clarify all your doubts. Do your homework before signing on the deal. A merchant account may be the single most important decision you will need to make on your company's behalf.

Compare Merchant Accounts for the services of the company: Know if the company provides easy access to personnel who can answer questions or help you understand the process. Ask others whether the company associates courteous and knowledgeable. In case you face any problem, see whether the company is prompt in responding to issues and resolving problems.

Zed Miller, an expert business writer, regularly contributes his articles to various websites just to help merchants, small businesses and retail houses to expand their market base by accepting the prevailing mode of payments.

Monday, October 29, 2007

Is It Easy to Build An E-commerce Web Site?

--Online Commerce--

E-Commerce website is all about selling products and services over the Internet. Amateurs may think that it is easy to build your own e-commerce system and our advice to you is to stay away from these amateurs. Building an e-commerce system is a complicated process and it requires web professionals who know the intricacies of building secure systems. Building an e-commerce system comes with the potential for a lot of errors and it is advisable to find security and database experts for the job.

Resource-consuming tasks such as order and supply tracking needs to be automated for e-commerce websites. Automated billing, invoice handling, accounting, and report generation tools make your e-commerce web sites easier to manage and handle sales. These are essential features to look out for in e-commerce websites.

--Building One Yourself--

Sure, you can try to build a basic E-commerce web site. But, an E-commerce web site without the tracking and automated is quite useless when you are trying to determine how your sales are derived and business expansion.