E-commerce has helped traditional businesses to grow further by using the Internet as their marketing and selling tool to reach more clients. Today, giant businesses from different industries are taking advantage of E-commerce because it is easy to use and more profitable. In this article, you will be guided on how you can succeed in E-commerce.
1. Make sure that search engines recognize you. Your domain name must be unique and keyword rich so online users can pull up your site in just few clicks on their mouse.
2. Make it easy for online users to purchase products from your site. Accept major credits cards, charge small shipping and handling fee, and make your web site user-friendly.
3. Pay attention to your customers' online security. Assure your clients that your web site is secure so they will be confident to provide their billing information.
4. Offer value-added services. The competition in E-commerce cannot be tighter this days. To attract more clients throw in some freebies or features like next day delivery, 24/7 live customer service, or a gift that comes with the purchase.
5. Send your customers weekly newsletters. Keep them updated with new products and services, promotions, discounts, and web site's new features. Sending newsletter can also be one effective way so customers will not forget your sites or products.
6. Advertise your site and company. Employ marketing and advertising techniques to promote your site so it will get the exposure it needs. Affiliate marketing is a good start to make your web site known.
7. Post genuine testimonials of your satisfied clients. This is one of the most effective advertising mediums to persuade your client to make a purchase.
