Friday, February 08, 2008

3 Steps Of Ecommerce Web Site Development

When it comes to ecommerce web site development the ultimate goal of the web site is to lead customers to buy products from your site. There are three steps for affordable web design with your ecommerce web site:

Step 1: Design Your Web Site
One must at the very beginning decide on the amount that is to be spent on getting the web site designed. Only after this is done should one start to choose a Web site designing firm. Thus the affordability analysis should be also taken into consideration while making the final decision. Regardless of the price of the web site design you are paying for, it is advisable to look at all possible options before making a decision and choosing a company. Good web site design is when there will be an obvious return on investment, over a set term.

Designing an ecommerce web site is quite different than designing other types of web sites. Most stores use an online catalog type of format organized by category. You will need crystal clear pictures of each item you're selling, as well as a detailed description to tell customers everything they need to know. An ecommerce web site must not only present the merchandise effectively, it must provide a safe and easy way for customers to order.

Step 2: Set up Your Store
Your customers will browse at your web site, select some items, and then pay for them. When you set up an e-commerce shopping cart, you're providing a way for your customers to bring their purchases to the cash register. The program you choose will allow you to enter your products in the database and allow shoppers to choose products when they click on "Add to cart" or something similar.

There are elements for a installing ecommerce web site:

* Domain. Domain names are very essential aspects of any web site business. These may have been the most overlooked areas but the impact that they can bring about to any business is so immense. It is for this reason that the name you choose should be carefully studied and analyzed before they are purchased and used.

* Web hosting. After you have determined that your future web site host is a reliable, well established company, let's look at their offer's technical details and understand what they stand for. There are many factors that determine a good and reliable hosting company such as: Reliability, Bandwidth, File Storage Space, Reputation, Statistics, Control Panel, Support, Backups, Range Of Services, Cost, and more.

* Ecommerce script/ software. Store owners can set up their online stores using ecommerce script/ software with either free or paid ecommerce script/ software. For small stores, it has all the features you need for an online store. For example: OScommerce, Zen Cart, PHP Auction, Cube Cart, Open Realty, Miva Merchant, etc.

* Payment processor gateway. When customers arrive at the checkout counter, you need a way for their payments to be transferred from their credit card accounts to your bank account. The method you choose may depend on your sales volume. There are popular payment processor companies: PayPal, 2CheckOut, Authorize.net and WorldPay.

Step 3: Promote Your Web Site To Worldwide
Here are some ways you can get web traffic to your web site. A new website might get 10 - 20 vistor's daily. If your web site is good and improved frequently it will give you up to 100 - 200 vistor's daily. Some websites will have up to more 1,000 vistors daily. Then its essential you promote your product or service. Some ways have proven as the most efficient in generating traffic to your web site: Pay Per Click, Article Submission, Press Release, Link Exchange, Directories Submission, and more.