Data indicates that in the first half of 2008, almost EUR 26 million changed hands using online payments by means of card transactions based on the 3D Secure system in Romania.
The figure constitutes a threefold increase from 2006, a year that ended with a total transferred sum of nearly EUR 9.5 million. The total e-commerce volume reached EUR 35 million in 2007. Estimates indicate that at the end of 2008 almost EUR 52 million will result from online payments via cards based on the 3D Secure technology.
Most transactions are generated by cards issued in the Romanian currency (RON), although their average value is the smallest. More specifically, the first half of 2008 registered nearly 220,384 transactions made in RON, with an average value per transaction of RON 158 (EUR 43.90). Nearly 75,500 transactions were generated by cards in EUR, with a considerably higher average value per transaction (EUR 208). The cards in USD have generated 3,081 transactions with an average value of USD 249 (EUR 160).
Of the EUR 26 million processed within the first half of 2008, nearly 16 EUR million were generated by cards issued in the euro currency. This indicates that most transactions made in euro are generated by cards from abroad. A research executed at Romanian airline BlueAir.ro indicates, the total number of transactions registered until 12.00 PM, only 8 percent were made by cards issued in RON. The remaining 92 percent were transactions made in euro, made by people from Italy, Spain and Cyprus. Statistics also indicate that the top e-commerce categories in Romania are: tourism services and booking tickets, mobile phone bills, IT & C products and electronics.
At present, there are 148 Romanian stores that have adopted the 3D Secure security system, up from 112 stores registered in 2007. The statistics were published by RomCard, the provider of services for card payment systems in Romania.
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